PUBLIC SPEAKING AND ITS VARIETIES IN EDUCATIONAL INSTITUTIONS (NORMATIVITY AND CORRECTNESS OF PROFESSIONAL SPEECH)

The article is devoted to public speaking and its varieties in educational institutions. author characterize as a genre of speech activity. In turn, the authors understand academic speaking, which an integral part pedagogical activity, oratory activity teacher who popularizes achievements science. emphasize that teachers requires mastering norms literary language, terminology, standard constructions field education ability use language means accordance with purpose situation communication. relevance study determined by need outline normativity correctness speech. It has been established lectures reports are types identify mistakes made educators preparation delivery suggest ways overcome them. object subject professional following components distinguished structure teachers’ speech: cognitive, communicative operational, expressive. cognitive component related knowledge modern Ukrainian including accent, vocabulary, syntax, stylistics, terminology. communicative-operational ensures purpose, conditions communication; well possession basic skills necessary for work teaching positions. expressive responsible mastery extralinguistic communication, i.e. melody, phrasal emphasis, pauses, rhythm, tempo, voice power. Particular attention paid effective presentation presentations, have become process.